Andafin, founded in 2015, empowers financial institutions to harness their data, enabling them to make better decisions that serve the “next billion” customers and boost business performance. Over the years, our consulting and data teams have completed projects across Asia, Africa, and Latin America, continuously refining and strengthening our technology.
We partner with clients to develop strategies and systems that fuel growth in emerging markets, placing data and analytics at the heart of the process. By living and working in these markets every day, we gain a firsthand understanding of our clients’ challenges. Our ultimate goal is to help financial institutions deliver better products and services to their customers, fostering greater prosperity worldwide.
Ken Liffiton, Managing Director
Ken integrates business, technology, and cross-cultural leadership to drive growth in diverse markets. He has over 15 years of consulting, technology, and project management experience spanning financial services, e-commerce, education, pharma, and aerospace—from startups to Fortune 100 companies. Since his first visit to Vietnam in 1999, Ken has focused on high-growth environments, living or working in more than a dozen emerging markets across Asia, Africa, and the Americas.
His expertise includes launching new products and business lines, analyzing large datasets for financial and e-commerce clients, and leading systems implementations and business transformations. He also shares his knowledge through coaching, mentoring, and teaching corporate strategy. Ken is conversant in Vietnamese and Spanish, and holds an MBA from the Thunderbird School of Global Management.
Technology and data privacy
We use cloud computing services from Amazon Web Services, which allows us to rapidly scale our operations and serve financial institutions of any size. We use a custom technology stack based on the R programming language to swiftly produce insights from large volumes of data.
Data is stored in an encrypted format such that even the cloud service provider would not be able to read it, and servers are accessed using encrypted connections. In countries with data sovereignty laws, we set up our tools on a local server, ensuring that data never leaves the country.
In order to preserve customer privacy we utilize desensitized data, i.e. we do not require data identifying an individual person. For example, each customer can be identified by a code that only the bank can decipher to identify an individual customer.