About

Andafin is a Hong Kong limited company, serving clients globally with operations in the technology hub of Ho Chi Minh City, Vietnam, a focal point of Asia’s rapid transformation.

We exist to help our clients build strategies and systems to grow their businesses in emerging markets, using data and analytical tools as a cornerstone of the process.

We believe that by living, working, and building businesses in emerging markets every day, we gain greater perspective on our clients’ challenges and ways to help our clients move forward.

Ken Liffiton, Managing Director

Ken is adept at combining business, technology, and cross-cultural leadership skills to create value at growing companies.  He has more than 15 years of consulting, technology, and project management experience; covering industries including financial services, e-commerce, education, pharma, and aerospace; from startups to the Fortune 100. Since his first visit to Vietnam in 1999, he has been interested in rapidly growing nations, and has now lived and/or worked in more than a dozen emerging markets across Asia, Africa, and the Americas.

Ken’s experience includes developing new products and business lines, analysis of large data sets for financial institutions and e-commerce companies, and leading systems implementation and business transformation projects.  In addition, he spreads knowledge through coaching, mentoring, and teaching corporate strategy.  Ken is conversant in Vietnamese and Spanish, and holds an MBA from the Thunderbird School of Global Management.